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ProfitLayer with Timothy Dick - Business building explored layer by layer.

May 29, 2019

“Sometimes things do work and we still say they don’t work. We need to identify what ‘working’ is.”

Nic Peterson (1:28-1:36)

There’s a big trap that many entrepreneurs fall into. They could be bringing in millions of dollars in revenue while wasting countless hours, money, and energy trying to fix things...

May 15, 2019

“When you have momentum and your business is growing, stopping everything to build systems for things that don’t matter right now is the worst thing to do.”

Nic Peterson (2:56-3:10)

Building systems into your business saves you time and money. Systems let you automate repeated tasks at every stage of your sales...

May 8, 2019

“It can often seem like your team is lazy and doing the minimum amount of work. But the fact is, you’re not setting complete criteria.”

Nic Peterson (1:14-1:26)


How do you know when a task is truly complete? Businesses grow and scale when they apply one key concept that most organizations miss. Understanding...

May 1, 2019

“We assume that regular functioning at regular times is enough to scale. But it’s not.”

Nic Peterson (5:40-5:46)

When it comes to failure, entrepreneurs need to understand the complexities involved in growing and scaling their businesses. Your business can achieve a 5X return on investment (ROI) and still be...